
Product launch
If you love guitars, stay away from Guitar Center! I went by mistake yesterday and the next thing I knew had gone 4 hours. I was playing with his guitars all day! Suddenly my old beat up guitar no longer seems to be especially! I have a feeling that I will sneak back there today and buy some new ....* ugh *
In this article I want to talk to you about products and how, guaranteed to sell like crazy ...
I read a book or a magazine or something last week and one of the questions asked in an interview, was this:
If you had to start over tomorrow ...
What product would you choose in the market?
.... or something like that. This question has me thinking. Most people look back on things when it comes to marketing. And it is they have problems, big, big, horrible, end of the world kind of problem.
Let me explain ....
You should not ask what they should be product-market "rather than to select a group of people (market) and ask you ... what product they are desperately looking for.
You are looking at a group of people and decide what they want or need all .... How do you decide what to sell. It is the only way you decide to sell products online.
Marketing is not about products ... It is about people and their wants and needs .... Find out what this, and everything falls into place is a breeze!
But too many people look the other way around ... they come with a great "new idea" for a product ... The Plunk down a lot of money to develop it ... They spend a lot of money to build a website and put in the shopping cart functions, etc. ..
And then look around and say, 'Well, how can I market this product? ".
They have everything can completely backwards!
Usually ... They have all the money sunk into the development of the product and then they begin to spend money on advertising and marketing only to discover that there is no need or desire for the product that created them!
So if you want to be sure of success in advertising (online and offline), you should always specify an eager market, what they want and need .... and then just give it to them.
Heck, I'm often advertise a product, before I built. When enough to get advertising, I will then rush to develop a product (as long as you make it ok in less than a month, you are).
If not enough to justify the construction of the product, which I am only a couple of people to buy and declare that the product is no longer available, and let them know that they will not be billed.